Every inquiry answered
in about a minute.
We install intake systems for personal-injury firms. Every web form, chat and after-hours inquiry gets a reply in about a minute, qualified callers are booked with your intake team, and you get a weekly scoreboard of cost per signed case by lead source.
Owner scoreboard
Week of November 9 · updated every Monday at 7:00
| Lead source | Signed | Cost per signed case |
|---|---|---|
| Google Local Services | 9 | $1,940 |
| Paid search | 6 | $2,610 |
| Television | 4 | $3,480 |
| Referrals | 3 | $410 |
Tonight
Every reply is about the person's own inquiry.
- 9:41 pm · web form · replied in 0:48Rear-end collision, treated at urgent care. Booked for 9:00 am with intake.booked
- 10:17 pm · chat · replied in 0:31Slip and fall at a grocery store. Callback requested.booked
- 11:02 pm · web form · replied in 1:05Asked about a claim from 2019. Flagged for a lawyer.review
- 7:30 am · follow-up draftTwo unsigned consults from Tuesday. Waiting for your intake lead.approve
A sample scoreboard. Your firm's version starts from your own response-time report, not from our numbers.
What we install
Three pieces, connected to the systems you already run.
We don't replace your CRM or your intake team. We connect to them, so every inquiry is answered, every consult is booked, and you can see what each marketing dollar signs.
Reply desk
Web forms, chats and after-hours inquiries get a reply in about a minute, in the channel the person used, about the question they asked. Callers are qualified on your written criteria and booked with your intake staff.
Follow-up drafts
Unsigned consults don't go quiet. Follow-ups are drafted for your intake lead to approve, and only ever go to people who contacted your firm.
Owner scoreboard
Every Monday: inquiries, consults, signed cases, response times, and cost per signed case for each lead source. The numbers come from your own systems.
A founding engagement
Measured against your own baseline.
Baseline
Your CRM's response-time report for the last 90 days, and the success metrics we both sign. No baseline, no start.
Shadow mode
Read-only access. The system drafts every reply and your team decides what goes out.
Live, with approval
Replies go out in about a minute. Every follow-up is approved by your staff, and your answering service stays as the fallback.
Measured
The scoreboard against the baseline. You keep it if the numbers moved; the monthly fee is agreed in writing before we start.
What it never does
Built for a firm that answers to the bar.
- No legal advice, ever. A lawyer decides on representation.
- No AI phone calls.
- No contact with anyone who didn't contact your firm.
- No access to case files or medical records.
- We never sell, share or route your leads.
- No fees tied to signed cases or settlements. Flat monthly only.
How your data is handled: Security & data.
Who you'd work with

"I run my own companies on these systems. Every request answered in minutes, every follow-up kept, every dollar traced to what it brought in."
Abe Turan founded Casestead to bring that discipline to personal-injury intake. He builds and runs each firm's system himself and answers for it directly.
Abe Turan · Founder · Montreal
Founding firms
A few seats. One firm per metro.
Founding firms get the full engagement with the fee waived, in exchange for measured results and a reference.
See the programme →